PRONOUNCE is a designer brand established by Yushan Li and Jun Zhou in 2016 who are now based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins in 2015 and worked in YEEZY after graduate. Jun graduated from London College of Fashion in 2015 and Istituto Marangoni in 2013, both MA Menswear.
Yushan and Jun share the same aesthetics, focusing on developing hand crafted heritage reflecting on modern menswear wardrobe, combining east and west. Inspired by different female and male stereotypes, two designers keep pushing the boundaries of ‘genderless’ concept.
PRONOUNCE was ‘The Latest Fashion Buzz’ prize winner of the year 2017 and the nominee of Woolmark Prize International of 2017. Jun and Yushan are also in Forbes “30 UNDER 30” 2017 and 2018 final list. They are showing their new collections on London Fashion Week Men’s official schedule.